Breaking into the $100bn U.S. beauty industry means a different set of rules.

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I bring the playbook for winning in the U.S.

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SUSTAINABLE GROWTH

BRAND LOVE

CONSUMER ENGAGEMENT

EARNED MEDIA

SUSTAINABLE GROWTH BRAND LOVE CONSUMER ENGAGEMENT EARNED MEDIA

Hi, I’m Jane

I’m a beauty and luxury Marketing veteran with over 20 years of experience. I’ve led million dollar makeup brands priming them for sale to private investors, been at the helm of driving viral TikTok moments, launched #1 products and led billion dollar portfolios.

I’m passionate about creating truly loved brands with a mission that goes beyond product and driving deep consumer engagement, buzz, and growth!

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Services

  • Diagnose and define the right positioning, pricing, and go-to-market strategy to successfully launch in the U.S.

  • Craft a winning retail strategy across Amazon, DTC, and key retailers (Ulta, Sephora, Target) with a clear path to sell-through.

  • Embedded leadership to drive marketing, team performance, and revenue growth.

  • Build a differentiated brand that resonates with U.S. consumers and scales across channels.

  • A brown glass dropper bottle with a black cap sitting on a wooden pedestal, with shadows of large leaves cast on the wall behind.

    Beauty & Luxury

  • Indoor display of glassware, cups, and packaging on wooden shelves in a store, with a glass door and people reflected in it.

    Channel Strategy

  • Three stacked books with glasses on top. The middle book is red and titled "Building a StoryBrand". The bottom book is white and labeled "Confidant Planner / Hardcover."

    Brand Storytelling

  • A wooden desk with a crumpled paper labeled 'Marketing Strategy', an iron, a stack of marketing books, a potted plant, markers, and tape.

    Marketing Performance

Lean on me so you can let go and tackle strategic issues and drive the mission of the business.

I operationalize Marketing to create single growth engine.

  • Brand positioning & storytelling

  • Omnichannel growth

  • Integrated marketing & performance optimization

What I Do

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Are you looking to unlock your next phase of growth? Let’s get in touch.