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CMO Advisory for Beauty & Luxury Brands Scaling in the U.S.

Strategy, brand, and performance—connected to drive revenue across retail, DTC, and Amazon.

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Entering the U.S. Requires Precision

We help brands answer the questions that define success:

  • How to win in U.S. retail (Ulta, Sephora, Target, Walmart, Amazon)

  • How to price, assort, and scale profitably

  • How to build marketing that drives sell-through, not just awareness

  • How to avoid the most common launch and scaling failures

We connect brand, marketing, and commercial strategy into a single growth engine.

  • U.S. market entry & retail strategy

  • Amazon & omnichannel growth

  • Integrated marketing & performance optimization

  • Brand positioning & storytelling

What We Do

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Our Services

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  • Diagnose and define the right positioning, pricing, and go-to-market strategy to successfully launch in the U.S.

  • Craft a winning retail strategy across Amazon, DTC, and key retailers (Ulta, Sephora, Target) with a clear path to sell-through.

  • Embedded leadership to drive marketing, team performance, and revenue growth.

  • Build a differentiated brand that resonates with U.S. consumers and scales across channels.

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Brand Challenges

  • Entering the U.S. market without a clear strategy?

  • Need winning strategies on how to be successful within your class of trade?

  • Need a winning playbook of how to successfully sell into a key account?

  • Difficulty scaling profitably in the U.S.?

Our Expertise

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    Beauty

    Deep beauty expertise from product development to claims testing to innovation roadmap.

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    Channel Strategy

    Breadth of U.S. channel experience across luxury, mass, professional, and DTC.

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    Brand Storytelling to Win at Retail

    Building a differentiated brand pitch that resonates with U.S. retailers to win space

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    Integrated Marketing

    Full funnel marketing expertise across media, social, influencer, PR, and education.

Brand Experience

David Yurman

Lancôme

Dermablend

Garnier

Bubble Skincare

Charlotte Tilbury

American Express

Dermalogica

L’Oréal Paris

About Us

Chief Beauty Office was built to bring Fortune 500 marketing rigor to growth-stage beauty and luxury brands entering or scaling in the U.S. market.

Learn More
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Whether you are entering the U.S. for the first time or looking to unlock your next phase of growth, we’d love to connect.